Brian Silverman A colleague and I were discussing marketing automation solutions and I commented that without careful implementation automation can make a company’s marketing efforts seem too much like Netflix. Netflix is great at delivering movies and bingeable TV, but it’s not a model that works for everything. Without care, market automation can aim marketing messages too … Read more
It’s that time of year: Kickoff meetings for 2018 are in full swing, including discussions of how to improve marketing for the year ahead. In today’s digital world, many companies have communications challenges resulting in lackluster product announcements, prospects and clients who don’t understand key product features, and sales teams that feel they don’t have … Read more
Continuing our discussion on developing and executing a successful blog strategy, we mentioned that having defined personas is important to both your target audience and your blog writers. A persona is a description of your ideal target prospects and customer(s) for your offerings. In the old days, the idea would be to focus only on … Read more
An important strategy in achieving social media marketing success is providing valuable and relevant content. Here at DeLaune & Associates, we specialize in assisting clients in building a foundation of valued content that is on message, on brand and of interest to our clients’ target audiences and personas. The Wild West age of digital marketing … Read more
Lessons learned pre-internet era still apply By Brian Silverman In the ‘90s, I had the pleasure of helping create the IBM Internet Briefing Center. I was part of a group of subject matter experts who were hired to become the hosts and presenters for IBM solution presentations at the beginning of the Internet era. Because … Read more
Meet me in Las Vegas! Can Digital and Social marketing replace in-person meetings and events? We all live accelerated lives. We are emailing for work, for home, for school. We log onto Facebook and Twitter to share our days. We are so busy with social media that when we hear the digital marketing experts talk … Read more
IBM research states that in the next five years buying local will beat online shopping! Being local will become increasingly important as shoppers demand instant gratification from their purchases. And new technology will bring all the big data that makes online shopping so effective (“you may also be interested in…) to the local store. … Read more
Word-of-Mouth in Social Media can be Brutal for a New Business Take a Few Keys to Success from the TV Networks by Brian Silverman Just a few years back, if you were a new retail establishment, — a new bank in town, medical urgent care center or a restaurant, you knew the first step to … Read more
Do your partners, vendors, and suppliers provide you marketing assets, content, and recommended posts for Social Media? If you leverage their content, are you increasing your own Search Engine Optimization (SEO) for your website, or are you caught in your partner or vendor’s web, doing more to help their SEO than your own? Your business … Read more
As Ginny Rometty, CEO of IBM, reinvents the company, IBM Business Partners need a clear marketing plan for success. Last year, in a New York Times interview, Rometty discusses IBM’s transformation. What worries her about IBM’s new strategy? “Just that we keep moving with speed.” As IBM reinvents itself, how do current or potential IBM … Read more
