Success in a Constantly Changing Workplace

As Ginny Rometty, CEO of IBM, reinvents the company, IBM Business Partners need a clear marketing plan for success.

Last year, in a New York Times interview, Rometty discusses IBM’s transformation. What worries her about IBM’s new strategy? “Just that we keep moving with speed.” As IBM reinvents itself, how do current or potential IBM Partners increase their success with a company being driven as much by business innovation as by the technology solutions it delivers?

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