What was Old is New Again: Customer Sales and Service Returns Local
IBM research states that in the next five years buying local will beat online shopping! Being local will become increasingly important as shoppers demand instant gratification from their purchases. And new technology will bring all the big data that makes online shopping so effective (“you may also be interested in…) to the local store.
I would surmise, however, that the appeal of buying local is not just about the thrill someone gets from buying something you can instantly hold in your hand,
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