marketing
Highest-returning marketing tactics? What clients are saying in 2019
Today a business has huge choice in how to spend its marketing dollars. As we end the first half of the year at DeLaune, we wanted to know which marketing tactics are generating the highest return in 2019. Will you follow the digital trend and focus on social media? Are traditional tactics such as webinars … Read more
Simple tips for successful webinars and presentations
Lessons learned pre-internet era still apply By Brian Silverman In the ‘90s, I had the pleasure of helping create the IBM Internet Briefing Center. I was part of a group of subject matter experts who were hired to become the hosts and presenters for IBM solution presentations at the beginning of the Internet era. Because … Read more
A Changing America Challenges Business
America is in the midst of two major changes that will dramatically affect the services companies offer and how they promote those services or business. A lot has been said about the graying of America as baby boomers age. But America isn’t just becoming gray—it’s becoming a rainbow. And companies will need to decide how both … Read more
