In these times, how do you present your company’s offerings to your clients and potential clients? Whether or not you have products that can help solve challenges in today’s COVID environment, virtually any company can still find opportunities.
First, it begins by positioning your company’s offerings. Take a close look at your product line—and how you are marketing it.
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Since last February, it hasn’t been news to say that we’re living in a new world.
Some of this newness is obvious. Working from home. Less (if any) business travel. New safety precautions at physical business locations.
But there’s something else to consider—something that isn’t as obvious as physical change. And this is the way your business talks to your clients.
Marketing is different now
So as your company’s business returns to a new normal,
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Today a business has huge choice in how to spend its marketing dollars.
As we end the first half of the year at DeLaune, we wanted to know which marketing tactics are generating the highest return in 2019.
Will you follow the digital trend and focus on social media?
Are traditional tactics such as webinars and email campaigns back in vogue?
Are trade shows more about swag than actual leads?
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By Brian Silverman
In the ‘90s, I had the pleasure of helping create the IBM Internet Briefing Center. I was part of a group of subject matter experts who were hired to become the hosts and presenters for IBM solution presentations at the beginning of the Internet era.
Because the team came from the field, labs, and development centers of IBM, we attended what we fondly called “charm school”
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