In 2012, Shaku Selvakumar took the kind of step that entrepreneurs live for: She stepped out of a successful marketing career at IBM to help guide the growth of a stealth-mode startup. That startup, CognitiveScale, took a hint from its own name: Shaku started as employee number five; the headcount now is over 150. I … Read more
World-renowned International Competition Receives 6,000 Entries Annually AUSTIN, TX—DeLaune and Associates, an Austin-based digital marketing firm specializing in technology, has won three awards in the 2019 Communicator Awards, an international competition that recognizes outstanding creative achievement by marketing and communication professionals. DeLaune was awarded three awards of distinction for two e-books and a stand-alone infographic … Read more
The Austin American-Statesman says that whether Austin is fit to be called a cybersecurity hub depends on who you ask. We think that Austin’s clearly arrived on that front already—partly because of the kind of companies and organizations the paper highlights, including Jask, SailPoint, and the U.S. Army’s Futures Command HQ, and partly because … Read more
At DeLaune, we specialize in creating benefit-driven digital marketing assets, and we pride ourselves on it. We’d be happy to help you craft a new infographic, a buyer’s guide, or a series of in-depth white papers. But every organization has a different set of needs. So it makes sense to ask: Are you keeping the … Read more
Partnership can mean very different things in today’s business world, from a one-time collaboration to design a crucial component, to long-term, cheek-by-jowl collaboration across projects and products. Becoming best of breed doesn’t mean being the biggest There’s one kind of partnership, though, that’s made a big difference in the way certain products are marketed and … Read more
“A relationship, I think, is like a shark. You know? It has to constantly move forward or it dies. And I think what we got on our hands is a dead shark.” Alvy Singer, Annie Hall A blog is a lot like a relationship—and it is one, in fact, even if it might seem awfully … Read more
Imagine what would happen if you lost your most important work password—and everything it protected—with no chance of retrieval. Your data? Just “poof”—gone! How much would it cost your company? What if it were well over $100 million? Because that’s what just happened to Canadian crypto-currency exchange QuadrigaCX with the apparent death of its CEO, … Read more
In late December of last year, the news emerged that on October 23rd, NASA had discovered a data breach that may have exposed personal data (such as Social Security numbers) associated with current and former NASA employees. How does such a thing happen? The folks at NASA are smart and hardworking; they know how to … Read more
What is the biggest lie of all time? There are a lot of jokes about this. But I’ve often wondered whether the big lie might be a statement that’s usually not on the list: “Build it and they will come.” It made for a great movie. But in marketing and selling your company’s products, not … Read more
“Friction.” “The game of telephone.” “Paralysis by analysis.” In a business context, they can all amount to the same things: frustration and delay. For any marketing project involving more than one person—which is another way of saying for any and every project—it’s all too easy to get caught up in the churn. Creating digital marketing … Read more
