We’ve all seen them. And despite our best intentions, we’ve all made them. Like it or not, typos are a fact of written communication. They sneak into our writing while we’re not looking—or while we’re looking too hard—and scatter random double words, transposed letters, missing punctuation and a host of other embarrassing mistakes in their wake. None of us is immune: students submitting coursework, editors for major newspapers, directors of public relations, we all fall prey to typos.
I’ve been reading One Summer: America 1927, the new book by Bill Bryson with a wonderful message. A lot of big things happened that year, from Charles Lindbergh’s trans-Atlantic flight to Babe Ruth’s 60 home runs to the first dynamite blasts carving Mount Rushmore. People went crazy for these feats. Lindbergh could barely go out in public for the adoring crowds.
Then, as now, media was also one of the big things.
Sometimes in the world of marketing, we search long and hard for a promotional idea that we think will be truly remarkable for our clients. This can lead to lengthy brainstorming sessions—and sometimes frayed tempers (remember: there is no bad idea in a brainstorming session!) But great ideas are out there—you just have to find them.
In many of our client promotions, we’ve found that a strong visual can be the key to an outstanding promotional idea.
Having a preteen in the house means I’m bombarded by the after effects of various companies’ social media marketing – especially if it involves cute animals. For example, a video posted by buzzfeed and making the rounds of the older elementary and middle school set is a TidyCats Lightweight Kitty Litter social media play. The cat narrates a helpful video on “how to take care of your human”, since we humans are “sadly hairless” and “cats must curl up on our faces at night or humans will freeze to death”.
In March, tens of thousands descended upon Austin, Texas for the SXSW Music, Film, and Interactive Festival. Just when you thought the fun was over until next year, we are pleasantly reminded that SXSW Eco will be here this October 6 through 8!
Are we lucky, or what?
SXSW Eco attracts a global community to explore, engage and co-create solutions for a sustainable world.
Sometimes email or snail mail is full of things you don’t want to know about. But last week, a large package showed up at our office with some things we very much did want to know about—four awards from the national Service Industry Advertising Awards (SIAA) for our work for EVB, a community bank in Virginia. One gold, one silver, and two bronze awards. That’s a nice surprise when you open the mail!
One of the tricks of the trade here at DeLaune and Associates is knowing how to convey a message to an audience that is not us. In our technical marketing for IBM, for example, are we writing for the chief security officer of a Fortune 500 corporation? Yes, that’s often the target. Are we writing for ourselves at home trying to keep viruses and malware off our laptops? Not so much.
For several months now, my husband and I have been trying to decide if we’re ready to cut the cord on our cable TV subscription. We keep asking ourselves, do we really need a three-digit cable bill? He swears that he can live without the sports coverage, and I think I can survive without another “House Hunters” marathon.
But then, we caught the “Homeland” addiction. After watching a few episodes on DVD,
It’s fairly common to shorten names. We watch “TV” these days, rather than “television.” We call our Williams “Bill” and our Katherines “Kat.” We can dial up AAA for roadside assistance, withdraw funds from an ATM, stop by an HEB on our way home, and cook our dinner with PAM. If something amuses us, perhaps we LOL or even LMAO. We might tell our BFFs we’ll see them L8R or sign off with TTYL.
The contrast between the two main sporting events of winter 2014, the Superbowl and the Winter Olympics, provides a great opportunity to compare the ads companies choose to run. Businesses know that they have a great chance to reach a huge target audience with both events. While the Superbowl is a one-time event, the Olympics are spread out over two weeks.
During the Superbowl, crowds of people at parties pay particular attention to the ads,
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