The brilliance of a simple idea

Wind blowing subway ad
By Sara Rider   |   April 17, 2014

by Sara Rider

Sometimes in the world of marketing, we search long and hard for a promotional idea that we think will be truly remarkable for our clients.  This can lead to lengthy brainstorming sessions—and sometimes frayed tempers (remember:  there is no bad idea in a brainstorming session!)  But great ideas are out there—you just have to find them.

In many of our client promotions, we’ve found that a strong visual can be the key to an outstanding promotional idea. 

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