Have you ever noticed how technology can connect you to your cyber life while disconnecting you from your real life? It’s the yin and yang of technology, as I see it. We love the ease of access of “plugging in”. But, we are left feeling “unplugged” from the world around us. I recently saw these … Read more
It takes a combination of media to reach busy, working adults. And if you’re trying to encourage them to reach a goal many of them have given up on, you need to find a way to talk to your audience so that you motivate them and give them hope. At DeLaune and Associates, we’ve just … Read more
There’s a commercial my family stops to watch on the DVR every single time it comes on. It’s the “It’s Jake, from State Farm” commercial, which actually started running way back in 2011! There’s just something hilarious about the wife catching her husband making a 3 a.m. call to his insurance agent and mistakenly saying, … Read more
At DeLaune and Associates, we spend many hours each day writing. Staff members write technical copy, retail collateral, and healthcare articles. So, it was particularly interesting when one of our staff ran across a blog on interesting rituals of successful writers. This prompted an informal in-house discussion on what our particular writing rituals were compared to … Read more
This is hard for someone in advertising to say: it doesn’t matter how great the ad is or how thoroughly researched the media buy if the customer’s experience with the company is really bad. But in our internet/social media driven world, businesses who do remember the importance of customer service sometimes forget that customer service … Read more
Building a separate mobile version of a website for the world wide web is becoming a thing of the past. Now, a single website designed with responsive technology is your best bet. It allows your website to scale appropriately between desktop and mobile browsers. It’s like an all-in-one tool. I’m sure we’ve all tried to … Read more
You’ll sometimes hear a poorly functioning tablet computer criticized as nothing more than a “glorified Etch A Sketch.” But that does a disservice to the classic toy. With more than 100 million of the silver-screen drawing devices sold since its introduction in 1960, it must be doing something right. I owned an Etch A Sketch … Read more
Partner marketing can yield impressive results. Put one company that has great products together with another that has close client relationships and you’ve got the elements of a winning team. But as with any team, you need coordination. Think of rowing. Everyone has to be aiming for the same goal. And everyone has to pull … Read more
Here at DeLaune and Associates, we are constantly writing about the steady rise of cyber-security threats. Our ears perk up when a major online retailer warns its users to change their passwords, or the local news says to refrain from using a specific browser. In our recent work with the IBM X-Force research and development … Read more
America is in the midst of two major changes that will dramatically affect the services companies offer and how they promote those services or business. A lot has been said about the graying of America as baby boomers age. But America isn’t just becoming gray—it’s becoming a rainbow. And companies will need to decide how both … Read more
