From late-night phone calls to buckets of ice: Social media has potential

Jake from State Farm ad
By Allison Mabry   |   October 2, 2014

There’s a commercial my family stops to watch on the DVR every single time it comes on. It’s the “It’s Jake, from State Farm” commercial, which actually started running way back in 2011! There’s just something hilarious about the wife catching her husband making a 3 a.m. call to his insurance agent and mistakenly saying, “She sounds hideous”—prompting his deadpan response, “Well, she’s a guy.” The misunderstanding feels just so universal.


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