Renee DeLaune For more than three decades, DeLaune & Associates has played a vital role for clients of all sizes in communicating the customer benefits of complex products and services to savvy, discriminating business customers. We specialize in digital marketing assets for industry-leading technology firms, utilizing a team-based approach to putting every client’s business offerings into focus … Read more
Going to a conference? Wear your walking shoes and mingle, connect, and be inspired. Last week, I was at IBM InterConnect 2016, one of the largest technology conferences in the world. It was just me and 23,000 other people—and a lot of walking and talking! Let’s be honest: conferences are hard. At this one, IBMers, customers … Read more
Have you ever noticed how technology can connect you to your cyber life while disconnecting you from your real life? It’s the yin and yang of technology, as I see it. We love the ease of access of “plugging in”. But, we are left feeling “unplugged” from the world around us. I recently saw these … Read more
Building a separate mobile version of a website for the world wide web is becoming a thing of the past. Now, a single website designed with responsive technology is your best bet. It allows your website to scale appropriately between desktop and mobile browsers. It’s like an all-in-one tool. I’m sure we’ve all tried to … Read more
Partner marketing can yield impressive results. Put one company that has great products together with another that has close client relationships and you’ve got the elements of a winning team. But as with any team, you need coordination. Think of rowing. Everyone has to be aiming for the same goal. And everyone has to pull … Read more
by Regina Kubelka In March, tens of thousands descended upon Austin, Texas for the SXSW Music, Film, and Interactive Festival. Just when you thought the fun was over until next year, we are pleasantly reminded that SXSW Eco will be here this October 6 through 8! Are we lucky, or what? SXSW Eco attracts a … Read more
Preparations for SXSW 2014 are well underway and it’s time to make your plans! What movie will you catch? What band will you go see? What interactive speaker sessions will you attend? It all happens next month. The festival starts March 7th with both Interactive and Film events. Next, get ready to rock during the … Read more
Every advertisement or marketing program tells a story. That, we all know. But what we see behind the scenes at DeLaune and Associates is that every advertisement or marketing program also is a story. There’s a reason why each exists—from individual customer needs to broad industry trends. Those behind-the-scenes stories are the ones we’ll be … Read more
