How easily can website visitors download content? An ongoing debate in the wonderful world of website content management is whether or not marketers should “gate” downloadable content. How much information do you require from an interested visitor before allowing them to download a document on your website? “I’m always a fan of gating content,” says … Read more
While you are officing remotely during corona quarantine, you may have more downtime for projects you put on the back burner. A website review, more specifically looking for 404 broken link errors, updating content, and even a punctuation and grammar review, is something most people can do from their home office. Eventually, you will want … Read more
As coronavirus relegates many Americans to working from home, website traffic is up according to NPR. With more people browsing the web, search engine optimization (SEO) is more important than ever to help drive more traffic to your website. “SEO evaluates how well your website is set up to reach your customers,” explains DeLaune’s website … Read more
“Stay home.” Most American workers in non-essential jobs got that message late last week or early this week. They join the millions of workers in China, South Korea, Italy and North America who have had to discover the joys and pains of working remotely as concerns about coronavirus spread throughout the world. At DeLaune, we … Read more
When MTV first began, it seemed like every other music video was the Buggles’ one-hit wonder, Video Killed the Radio Star. Back then, there were a limited number of music videos available, so audiences saw the same videos on repeat. Commercial videos were used more for television advertising and had the budgets and the production … Read more
Victoria Turk, a seasoned writer and editor for publications like Wired and Motherboard, has some sage advice about being polite in a place where courtesy sometimes seems like the exception: online. In email, or on social media, it’s easy to misread others, or to be misread. The Golden Rule in full effect Here are five … Read more
When we asked clients and business allies about the marketing tactics that are working in 2019, they told us that live, in-person events are an invaluable source of leads—often the most valuable—whether they’re offering software, hardware, or services. “But it’s not just a black and white question,” says Megan Tederick, Senior Manager, Product Marketing & … Read more
In today’s digital world, your company’s website is an online billboard and storefront that’s open 24/7. In an ongoing survey with DeLaune clients and contacts, we found that many enterprises’ most valuable leads spring from live events. One respondent noted that after taking part in this year’s RSA and CES conferences, her company “came away … Read more
Today a business has huge choice in how to spend its marketing dollars. As we end the first half of the year at DeLaune, we wanted to know which marketing tactics are generating the highest return in 2019. Will you follow the digital trend and focus on social media? Are traditional tactics such as webinars … Read more
Remember life before Google? Even when information existed in digital form somewhere, searching for it was mostly a manual process. Rereading David Weinberger’s 2007 Everything is Miscellaneous made me think about how far we’ve come to address search in the modern age, and how far there is to go. It’s around here. Somewhere. Searching network … Read more
