Amy Valentine

Amy, DeLaune's project manager, helps the office run smoothly, moving projects from client to writer to editor to art.

Be the Best in Google’s Eyes

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Did you know that of all the millions of Google searches each day, they fall into just three basic types? And those searches help define how Google looks at your website and can impact what visitors Google directs to your site. Navigational, Informational, Transactional Navigational: when someone searches for “ESPN” by name, for example. Google … Read more

Reach Out and Touch Someone (digitally of course)

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Does your website have an easy way to engage with potential customers? “A Call-to-Action (CTA) is the best way to get website visitors to interact with you,” says Jeff Rose, DeLaune’s SEO and website specialist. A button saying something like Download White Paper, Call Now, or Contact Us for More Information will entice visitors into … Read more

To Gate or Not to Gate? That is the Question

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How easily can website visitors download content? An ongoing debate in the wonderful world of website content management is whether or not marketers should “gate” downloadable content. How much information do you require from an interested visitor before allowing them to download a document on your website? “I’m always a fan of gating content,” says … Read more

Working from home in the days of coronavirus

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“Stay home.” Most American workers in non-essential jobs got that message late last week or early this week. They join the millions of workers in China, South Korea, Italy and North America who have had to discover the joys and pains of working remotely as concerns about coronavirus spread throughout the world. At DeLaune, we … Read more

5 rules for sending the right message online

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Victoria Turk, a seasoned writer and editor for publications like Wired and Motherboard, has some sage advice about being polite in a place where courtesy sometimes seems like the exception: online. In email, or on social media, it’s easy to misread others, or to be misread. The Golden Rule in full effect Here are five … Read more

DeLaune Wins Three Communicator Awards

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World-renowned International Competition Receives 6,000 Entries Annually AUSTIN, TX—DeLaune and Associates, an Austin-based digital marketing firm specializing in technology, has won three awards in the 2019 Communicator Awards, an international competition that recognizes outstanding creative achievement by marketing and communication professionals. DeLaune was awarded three awards of distinction for two e-books and a stand-alone infographic … Read more

Digital marketing asset risks: Churn, churn, churn  

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“Friction.” “The game of telephone.” “Paralysis by analysis.” In a business context, they can all amount to the same things: frustration and delay. For any marketing project involving more than one person—which is another way of saying for any and every project—it’s all too easy to get caught up in the churn. Creating digital marketing … Read more