The more things change, the more they stay the same goes the old adage. However, for people learning a whole new set of workplace practices while working from home, nothing may ever be the same again.
When the Covid-19 pandemic forced many people to remote officing last spring, many adaptations were necessary. Now, looking at how business practices have changed, the “new normal” may become the “everyday normal,” even years in the future.
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As marketers, it’s time to adjust our company’s marketing plans for the world we are in now, not the world we used to live in or the one we wish we were in.
The rules that apply to basic tasks like grocery shopping and dining out don’t apply anymore. So, why would our marketing tactics remain the same?
Communication is the main job of the marketing department under regular circumstances.
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Did you know that of all the millions of Google searches each day, they fall into just three basic types?
And those searches help define how Google looks at your website and can impact what visitors Google directs to your site.
Does your website have an easy way to engage with potential customers?
“A Call-to-Action (CTA) is the best way to get website visitors to interact with you,” says Jeff Rose, DeLaune’s SEO and website specialist.
A button saying something like Download White Paper, Call Now, or Contact Us for More Information will entice visitors into buying or sending you their contact information so they can turn into a lead.
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“Stay home.” Most American workers in non-essential jobs got that message late last week or early this week. They join the millions of workers in China, South Korea, Italy and North America who have had to discover the joys and pains of working remotely as concerns about coronavirus spread throughout the world.
At DeLaune, we have found working remotely a plus, using Zoom and Teams conferencing to continue to have face-to-face interactions with co-workers and clients.
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When MTV first began, it seemed like every other music video was the Buggles’ one-hit wonder, Video Killed the Radio Star. Back then, there were a limited number of music videos available, so audiences saw the same videos on repeat.
Commercial videos were used more for television advertising and had the budgets and the production quality of big budget movies. Then, videos began changing as technology advanced. With the advent of our modern digital world,
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Victoria Turk, a seasoned writer and editor for publications like Wired and Motherboard, has some sage advice about being polite in a place where courtesy sometimes seems like the exception: online. In email, or on social media, it’s easy to misread others, or to be misread.
The Golden Rule in full effect
Here are five concrete suggestions that not only might make people happier to read your emails (or texts,
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World-renowned International Competition Receives 6,000 Entries Annually
AUSTIN, TX—DeLaune and Associates, an Austin-based digital marketing firm specializing in technology, has won three awards in the 2019 Communicator Awards, an international competition that recognizes outstanding creative achievement by marketing and communication professionals.
DeLaune was awarded three awards of distinction for two e-books and a stand-alone infographic produced for IBM, Atos, and Siemens:
IBM—The essential buyer’s guide to data capture and automation (e-book)
Atos—Internet of Things Infographic (Individual infographic)
Siemens—Reliable Power (e-book)
“It’s truly an honor to be recognized for our work,” said Renee DeLaune,
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“Friction.” “The game of telephone.” “Paralysis by analysis.” In a business context, they can all amount to the same things: frustration and delay.
For any marketing project involving more than one person—which is another way of saying for any and every project—it’s all too easy to get caught up in the churn. Creating digital marketing assets is no exception.
At DeLaune,
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