Happy Holidays from DeLaune and Associates!
DeLaune and Associates Wins Nine MarCom Awards!
World-renowned International Competition Receives 6,000 Entries Annually
AUSTIN, TX—DeLaune and Associates, a digital marketing firm, has won nine awards for marketing materials in the 2018 MarCom Awards competition, an international awards program that recognizes outstanding creative achievement by marketing and communication professionals.
DeLaune was awarded a Platinum, four Gold and four Honorable Mention awards for marketing materials that included a digital survey, infographics, interactive white papers,
Read more >Would an Open-Plan Office Space Work for You?
A look at the pros and cons of open-plan office spaces
Many millennial start-ups and cool advertising agencies have open-plan office spaces. Sometimes these are cubicle designs with partitions dividing up the workspace, and sometimes the design features desks or tables with no screens or dividers at all. Where did the concept of open-plan office spaces come from in the first place?
According to an interesting article by the BBC News Magazine,
Read more >Doritos — Crash the Superbowl Ad
One of our DeLaune staffer’s grandsons is a star! One of the homemade commercials for Doritos that play at the Superbowl might feature our accountant’s grandson, if the ad gets enough votes. While official voting doesn’t begin until January, you can preview the ads and rate them with stars. We’re sure you’ll give “Crush,” five stars.
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Refresher on Basic Rules of Capitalization
Has the use of social media driven the basic rules of capitalization out of everyone’s head? The casual style that is the hallmark of Facebook posts, Tweets, and email conversations means some of us have forgotten when it is appropriate to capitalize words. While I like to complain that the lost art of basic grammar skills is the fault of the under-25 crowd, egregious errors pop up in everyday business communications among the older generations more often than we would all like.
Read more >Writing Lessons
As writers and marketers, we spend a lot of time at DeLaune and Associates thinking about the best ways to tell our clients’ stories. I was fascinated to read one writer’s story about teaching people who aren’t professional writers how to find their voices and express themselves. As in many experiences where you are leading others, it’s often the teacher who winds up learning as much as or more than the students.
Kimberly Burge went to South Africa in 2010 to lead a writing workshop for girls who are the first generation to be born without apartheid,
Read more >Mobile Phone Use and Cars: a Dangerous and Disturbing Combination
One of the most disturbing ad campaigns running these days is AT&T’s campaign “It Can Wait,” advocating mobile phone safety. With Austin enacting a strict hands-free mobile-phones-in-car policy as of January 1, 2015, this campaign resonated with me. And the campaign has done exactly what the creators intended: made one driver stop checking her mobile phone in the car.
Prior mobile phone safety ads have focused on the teen and young adult demographic,
Read more >Using Snapchat to Advertise to a Young Demographic
At this year’s Cannes Lions Festival, a convention of 6,000 of the world’s top advertising executives, young faces dominated the crowd, representing social media giants such as Facebook, Twitter, Google, Yahoo, and Pinterest. But the one young star making a huge splash was Evan Spiegel, the CEO of Snapchat, promoting his platform for advertising to a young demographic. In marketers’ eyes, Snapchat is especially interesting as it opens the door to an often previously unreachable audience: tweens and teens.
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