Austin: A hubstantial data security center

  The Austin American-Statesman says that whether Austin is fit to be called a cybersecurity hub depends on who you ask. We think that Austin’s clearly arrived on that front already—partly because of the kind of companies and organizations the paper highlights, including Jask, SailPoint, and the U.S. Army’s Futures Command HQ, and partly because … Read more

Why does free software need paid advertising?

Why does free software need paid advertising? Someone who emerged from a decade-long nap beneath a technological rock (decades-long, really) might be shocked to see how much of today’s IT landscape, from programming  languages to  virtual environments, infrastructure standards to critical networking software, and even entire operating systems, belong to no one. Or at least, … Read more

There’s always something new to learn – and new ways to learn it

School’s in at DeLaune & Associates. Every few days, we’re called on to learn something new. Blockchain? Check. Robotic process automation? For sure. How about the banking, insurance, food and automotive industries? Or the European Union’s General Data Protection Regulation? Of course. We read up on the topic and interview experts in the field. Then … Read more

Advertising and Sports: What Will Be the Impact of the Rio Olympics?

It’s now less than 86 days till the 2016 Summer Olympics open in Rio de Janeiro on August 5th. No matter what story lines unfold with polluted water, deadly mosquitoes and the inevitable doping scandals, companies will be looking for ways to use the cache of the Olympics to build their brands. But is the promotional … Read more

Customer Service Trumps Clever and Cute

This is hard for someone in advertising to say:  it doesn’t matter how great the ad is or how thoroughly researched the media buy if the customer’s experience with the company is really bad.  But in our internet/social media driven world, businesses who do remember the importance of customer service sometimes forget that customer service … Read more

Keeping up with the World Wide Web

Building a separate mobile version of a website for the world wide web is becoming a thing of the past. Now, a single website designed with responsive technology is your best bet. It allows your website to scale appropriately between desktop and mobile browsers. It’s like an all-in-one tool. I’m sure we’ve all tried to … Read more