Have you ever gotten past a website login error, or been able to establish a new online account, only after getting a security code delivered to you via text to your phone? Late last year, TechCrunch reported on a security oversight that illustrates the danger of sending passwords or passcodes over SMS: The message itself … Read more
At a technology-focused agency like DeLaune, we’re called on to create a lot of digital marketing assets. That means we think a lot about the ideal form of different collateral types—and white papers are a good example. Focused, practical and digestible The most defining characteristic of white papers is that they’re focused, practical, and digestible. … Read more
This week’s meeting of the Austin Forum on Technology & Society was a treat. Not only to catch an annual overview of technology predictions from dynamic duo Jay Boisseau and Jay Williams (Boisseau also directs the group), but as a reminder of why I’m glad to be a part of this city. Everything that rises … Read more
Why does free software need paid advertising? Someone who emerged from a decade-long nap beneath a technological rock (decades-long, really) might be shocked to see how much of today’s IT landscape, from programming languages to virtual environments, infrastructure standards to critical networking software, and even entire operating systems, belong to no one. Or at least, … Read more
Continuing our discussion on developing and executing a successful blog strategy, we mentioned that having defined personas is important to both your target audience and your blog writers. A persona is a description of your ideal target prospects and customer(s) for your offerings. In the old days, the idea would be to focus only on … Read more
Lessons learned pre-internet era still apply By Brian Silverman In the ‘90s, I had the pleasure of helping create the IBM Internet Briefing Center. I was part of a group of subject matter experts who were hired to become the hosts and presenters for IBM solution presentations at the beginning of the Internet era. Because … Read more
It’s now less than 86 days till the 2016 Summer Olympics open in Rio de Janeiro on August 5th. No matter what story lines unfold with polluted water, deadly mosquitoes and the inevitable doping scandals, companies will be looking for ways to use the cache of the Olympics to build their brands. But is the promotional … Read more
