by Sara Richardson It’s fairly common to shorten names. We watch “TV” these days, rather than “television.” We call our Williams “Bill” and our Katherines “Kat.” We can dial up AAA for roadside assistance, withdraw funds from an ATM, stop by an HEB on our way home, and cook our dinner with PAM. If something … Read more
by Amy Valentine The contrast between the two main sporting events of winter 2014, the Superbowl and the Winter Olympics, provides a great opportunity to compare the ads companies choose to run. Businesses know that they have a great chance to reach a huge target audience with both events. While the Superbowl is a one-time … Read more
Over the last several years, we’ve had lots of discussions with clients about what role social media should play in their marketing. Some companies are avid social media followers and participants—others still aren’t comfortable with social media in their marketing mix. Sometimes this reluctance seems to be based in a “how would my company benefit … Read more
Every advertisement or marketing program tells a story. That, we all know. But what we see behind the scenes at DeLaune and Associates is that every advertisement or marketing program also is a story. There’s a reason why each exists—from individual customer needs to broad industry trends. Those behind-the-scenes stories are the ones we’ll be … Read more
