Tim Lord Being friendly and approachable is a small and easy thing, but it makes a huge difference, and it costs you nothing besides some thought. Replies welcome One company I admire, multi-factor access specialists Duo Security, sent a corporate email the other day that had a standout feature among digital marketing assets. Instead of the too-often-seen … Read more
This week’s meeting of the Austin Forum on Technology & Society was a treat. Not only to catch an annual overview of technology predictions from dynamic duo Jay Boisseau and Jay Williams (Boisseau also directs the group), but as a reminder of why I’m glad to be a part of this city. Everything that rises … Read more
If you’re inclined to ease into the new year with some IT security predictions for 2019, there’s no shortage: Here are 10 from Tech Radar, five more from Security Boulevard, and another four from BetaNews. (I prefer TechCrunch’s snarkier approach.) Are you selling the right data security basics? The kicker is that even though there … Read more
Every once in a while, I hear someone put the em-PHA-sis on the wrong syl-LA-ble, and it distracts me to the point where I miss the meaning. The lesson? Messages need to be clear and delivered correctly. (With bonus points for brevity!) Your name in lights Similar disconnects happen when an organization’s digital marketing messages … Read more
Why does free software need paid advertising? Someone who emerged from a decade-long nap beneath a technological rock (decades-long, really) might be shocked to see how much of today’s IT landscape, from programming languages to virtual environments, infrastructure standards to critical networking software, and even entire operating systems, belong to no one. Or at least, … Read more
Skip the hype—favor humanity Some roadway signs have an irritating quality: they’re only useful to people already familiar with the road they mark. A turn-only lane appears suddenly—too late to safely get back in the forward-going lane. Or an ambiguous sign makes it hard to tell which way you need to exit, or how far … Read more
