An easy way to magnify your digital marketing assets: Be pleasant

By Tim Lord   |   January 22, 2019

Being friendly and approachable is a small and easy thing, but it makes a huge difference, and it costs you nothing besides some thought.

Replies welcome

One company I admire, multi-factor access specialists Duo Security, sent a corporate email the other day that had a standout feature among digital marketing assets.

Instead of the too-often-seen disclaimer along the lines of “Replies to this email address will not be read” and an email address like “DO-NOT-REPLY@big-faceless-corp.com”—Gee,

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