Jay Bretzmann

Jay works at DeLaune as a Senior Marketing Strategist. He is a long-time survivor of high-tech marketing, working on both the vendor and supplier side of the equation. Jay's ability to understand technology has helped storage, server, networking and security companies develop strategies and messages for effective communications.

Digital marketing assets: Getting your message out there

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Have you ever gotten past a website login error, or been able to establish a new online account, only after getting a security code delivered to you via text to your phone? Late last year, TechCrunch reported on a security oversight that illustrates the danger of sending passwords or passcodes over SMS: The message itself … Read more

How do your digital marketing assets portray your benefits?

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As a young writer, the parable of the blind men encountering an elephant made an impression on me. The story is all about how someone without sight would interpret a being they encounter. Divorced a bit from reality by their lack of sight, the blind men had to rely on what they could feel. First-time … Read more

Add a Fresh Coat of Paint to Your Marketing Assets

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If you’ve ever sold a house or are looking to do so, one of the first things people will tell you is to add a fresh coat of paint—to just about everything. New paint is bright. It covers up dirt and generally forces you to repair a whole bunch of dings, scratches, and other flaws … Read more

I want a digital marketing campaign: what do I need and when can I get it?

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Selling complex tech is always loaded with uncertainty, but some things are constant. One is that your first step has to be catching someone’s interest. The best start is to tell a potential customer what you do and then ask for a sale. If that doesn’t work, tell them something else cool about you and … Read more