Selling complex tech is always loaded with uncertainty, but some things are constant.
One is that your first step has to be catching someone’s interest. The best start is to tell a potential customer what you do and then ask for a sale. If that doesn’t work, tell them something else cool about you and ask for a sale.
And if that doesn’t work, your message might be off course.
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For more than three decades, DeLaune & Associates has played a vital role for clients of all sizes in communicating the customer benefits of complex products and services to savvy, discriminating business customers.
We specialize in digital marketing assets for industry-leading technology firms, utilizing a team-based approach to putting every client’s business offerings into focus as answers to concrete business challenges.
What does that mean in practical terms?
It means that every aspect of content creation is in the hands of an experienced,
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Every once in a while, I hear someone put the em-PHA-sis on the wrong syl-LA-ble, and it distracts me to the point where I miss the meaning. The lesson? Messages need to be clear and delivered correctly. (With bonus points for brevity!)
Similar disconnects happen when an organization’s digital marketing messages clash with its established brand. It’s something people know when they see it.
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