When a company decides to rename an established brand, it’s a big deal. Thousands of hours of research, strategizing, and creative thought go into the final decision—as well as a whole lot of money to launch and support the new name. Now one of the iconic brands in America—Budweiser—has taken a new approach to rebranding, … Read more
It’s now less than 86 days till the 2016 Summer Olympics open in Rio de Janeiro on August 5th. No matter what story lines unfold with polluted water, deadly mosquitoes and the inevitable doping scandals, companies will be looking for ways to use the cache of the Olympics to build their brands. But is the promotional … Read more
A look at the pros and cons of open-plan office spaces Many millennial start-ups and cool advertising agencies have open-plan office spaces. Sometimes these are cubicle designs with partitions dividing up the workspace, and sometimes the design features desks or tables with no screens or dividers at all. Where did the concept of open-plan office … Read more
