I’ve been reading One Summer: America 1927, the new book by Bill Bryson with a wonderful message. A lot of big things happened that year, from Charles Lindbergh’s trans-Atlantic flight to Babe Ruth’s 60 home runs to the first dynamite blasts carving Mount Rushmore. People went crazy for these feats. Lindbergh could barely go out … Read more
by Sara Rider Sometimes in the world of marketing, we search long and hard for a promotional idea that we think will be truly remarkable for our clients. This can lead to lengthy brainstorming sessions—and sometimes frayed tempers (remember: there is no bad idea in a brainstorming session!) But great ideas are out there—you just … Read more
Having a preteen in the house means I’m bombarded by the after effects of various companies’ social media marketing – especially if it involves cute animals. For example, a video posted by buzzfeed and making the rounds of the older elementary and middle school set is a TidyCats Lightweight Kitty Litter social media play. The … Read more
by Regina Kubelka In March, tens of thousands descended upon Austin, Texas for the SXSW Music, Film, and Interactive Festival. Just when you thought the fun was over until next year, we are pleasantly reminded that SXSW Eco will be here this October 6 through 8! Are we lucky, or what? SXSW Eco attracts a … Read more
