social media
The Changing World of Social Media
What’s in, what’s out, what to consider when you plot your Social Media strategy Twitter. LinkedIn. Instagram. Facebook. The world is full of social media options. But what is best for your business? Should you commit staff time and effort to all of the options (Tumblr anyone?), or should you focus on a few of … Read more
Standing out in the world of social media
Want to grow your Facebook friends without having to pay to boost your posts? Here is an example that could help nonprofits to get more likes and raise their visibility. Chances are you’ve never heard of Eastern Virginia Medical School. It’s a small medical school in Norfolk, Virginia. It enrolls about 1,000 students and is … Read more
Is Social Media More than Cute Cats and Dogs?
Having a preteen in the house means I’m bombarded by the after effects of various companies’ social media marketing – especially if it involves cute animals. For example, a video posted by buzzfeed and making the rounds of the older elementary and middle school set is a TidyCats Lightweight Kitty Litter social media play. The … Read more
What you can learn about tweeting and social media
Over the last several years, we’ve had lots of discussions with clients about what role social media should play in their marketing. Some companies are avid social media followers and participants—others still aren’t comfortable with social media in their marketing mix. Sometimes this reluctance seems to be based in a “how would my company benefit … Read more
