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In today’s open-concept office spaces, the noises from your coworkers can be incredibly distracting. To counter the conversations, office copier sounds, and keyboard clicks, some companies pipe in white noise to filter out the distractions. But a recent study has found an even more effective tool: listening to the sounds of nature. Read through the … Read more

Sometimes social changes and media backlash cause a company to rethink its branding. How do businesses reinvent themselves while keeping their current customer base and attracting new? A subtle change may be the best bet for a brand that appeals to a loyal teen market, yet has to be drastic enough to make a splash … Read more

When a Crisis Continues:  Maintaining Focus and Momentum In business, we often think of a crisis as something that happens quickly, creates a flurry of activity and negative publicity, and then is solved.  But a crisis can play out over months or years, and that presents a real challenge to a company.  Blue Bell, the … Read more

From grocery stores to medical practices, the dramatic shift in customer expectations is changing the face of American business.  Customers want services when and where they want them—and they want to be able to quickly schedule those services, often using their smart phones.  For physicians, that can mean a dramatic shift in delivery of care. … Read more

It’s a basic, but important, lesson: In telling your story, know your audience. When I taught “Introduction to Mass Communications,” the 101-level survey course at a college, I’d open the class for the first few weeks by writing large on the blackboard: “Who is your audience?” This is important in any communication. If you don’t … Read more

As Mad Men comes to its end, and we bid adieu to the series that focused on the world of advertising in the ‘60s, it may be a good time to think about all the changes that are taking place in advertising right now. In a recent column in Forbes, Daniel Newman, author of The … Read more