In today’s open-concept office spaces, the noises from your coworkers can be incredibly distracting. To counter the conversations, office copier sounds, and keyboard clicks, some companies pipe in white noise to filter out the distractions. But a recent study has found an even more effective tool: listening to the sounds of nature. Read through the article for a 10-hour download of a babbling brook and see if this ridiculously simple trick provides a better soundtrack for your work day.
Sometimes social changes and media backlash cause a company to rethink its branding. How do businesses reinvent themselves while keeping their current customer base and attracting new? A subtle change may be the best bet for a brand that appeals to a loyal teen market, yet has to be drastic enough to make a splash and attract new customers.
Abercrombie and Fitch, once the home of scantily-clad, beautiful models and salespeople, is facing this issue in an environment of falling sales,
When a Crisis Continues: Maintaining Focus and Momentum
In business, we often think of a crisis as something that happens quickly, creates a flurry of activity and negative publicity, and then is solved. But a crisis can play out over months or years, and that presents a real challenge to a company. Blue Bell, the little creamery in Brenham, is getting to live through its own nightmare. From its voluntary recall on April 20 to its current negotiations with the FDA and state health departments,
From grocery stores to medical practices, the dramatic shift in customer expectations is changing the face of American business. Customers want services when and where they want them—and they want to be able to quickly schedule those services, often using their smart phones. For physicians, that can mean a dramatic shift in delivery of care.
Around the country, businesses are springing up that offer medical care at home, scheduled through your smart phone.
Mobile devices are just like computers, right? Only smaller?
Hardly. And that means how people interact with your website on a smartphone or tablet is very different from how they do it on their computers. The way your site looks, how it navigates and how it reads needs to change—the rules about web readability don’t even apply. Writing for mobile is a whole new world.
A recent article by Neil Patel gives some great advice on how to write for mobile readers.
It’s a basic, but important, lesson: In telling your story, know your audience.
When I taught “Introduction to Mass Communications,” the 101-level survey course at a college, I’d open the class for the first few weeks by writing large on the blackboard: “Who is your audience?”
This is important in any communication. If you don’t match the message to the audience, there’s not much point in even beginning.
New Trends in Consumer Spending Can Challenge Retailers and Others
Quick question: This year, when people have charged a jewelry purchase on their MasterCards, what was the average price? Any guesses? $250? $750? $1,000? How about $2,400?
It’s not 2008 anymore—or even 2012—and data at the recent Global Retailing Conference showed that consumers are spending more money. That’s the good news. The conference also presented evidence that consumers may be spending their money differently.
Do your partners, vendors, and suppliers provide you marketing assets, content, and recommended posts for Social Media? If you leverage their content, are you increasing your own Search Engine Optimization (SEO) for your website, or are you caught in your partner or vendor’s web, doing more to help their SEO than your own?
Your business prospects and customers are researching their own potential purchases across the web and social sites as well.
As Mad Men comes to its end, and we bid adieu to the series that focused on the world of advertising in the ‘60s, it may be a good time to think about all the changes that are taking place in advertising right now.
In a recent column in Forbes, Daniel Newman, author of The Millennial CEO and TheNew Rules of Customer Engagement,
As Ginny Rometty, CEO of IBM, reinvents the company, IBM Business Partners need a clear marketing plan for success.
Last year, in a New York Times interview, Rometty discusses IBM’s transformation. What worries her about IBM’s new strategy? “Just that we keep moving with speed.” As IBM reinvents itself, how do current or potential IBM Partners increase their success with a company being driven as much by business innovation as by the technology solutions it delivers?
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