It’s that time of year: Kickoff meetings for 2018 are in full swing, including discussions of how to improve marketing for the year ahead. In today’s digital world, many companies have communications challenges resulting in lackluster product announcements, prospects and clients who don’t understand key product features, and sales teams that feel they don’t have … Read more
Meet me in Las Vegas! Can Digital and Social marketing replace in-person meetings and events? We all live accelerated lives. We are emailing for work, for home, for school. We log onto Facebook and Twitter to share our days. We are so busy with social media that when we hear the digital marketing experts talk … Read more
Over the last several years, we’ve had lots of discussions with clients about what role social media should play in their marketing. Some companies are avid social media followers and participants—others still aren’t comfortable with social media in their marketing mix. Sometimes this reluctance seems to be based in a “how would my company benefit … Read more
