Did you know that of all the millions of Google searches each day, they fall into just three basic types? And those searches help define how Google looks at your website and can impact what visitors Google directs to your site. Navigational, Informational, Transactional Navigational: when someone searches for “ESPN” by name, for example. Google … Read more
Does your website have an easy way to engage with potential customers? “A Call-to-Action (CTA) is the best way to get website visitors to interact with you,” says Jeff Rose, DeLaune’s SEO and website specialist. A button saying something like Download White Paper, Call Now, or Contact Us for More Information will entice visitors into … Read more
As coronavirus relegates many Americans to working from home, website traffic is up according to NPR. With more people browsing the web, search engine optimization (SEO) is more important than ever to help drive more traffic to your website. “SEO evaluates how well your website is set up to reach your customers,” explains DeLaune’s website … Read more
Do your partners, vendors, and suppliers provide you marketing assets, content, and recommended posts for Social Media? If you leverage their content, are you increasing your own Search Engine Optimization (SEO) for your website, or are you caught in your partner or vendor’s web, doing more to help their SEO than your own? Your business … Read more
