America is in the midst of two major changes that will dramatically affect the services companies offer and how they promote those services or business. A lot has been said about the graying of America as baby boomers age. But America isn’t just becoming gray—it’s becoming a rainbow. And companies will need to decide how both … Read more
by Sara Rider Sometimes in the world of marketing, we search long and hard for a promotional idea that we think will be truly remarkable for our clients. This can lead to lengthy brainstorming sessions—and sometimes frayed tempers (remember: there is no bad idea in a brainstorming session!) But great ideas are out there—you just … Read more
by Barbara Goutelon For several months now, my husband and I have been trying to decide if we’re ready to cut the cord on our cable TV subscription. We keep asking ourselves, do we really need a three-digit cable bill? He swears that he can live without the sports coverage, and I think I can … Read more
Preparations for SXSW 2014 are well underway and it’s time to make your plans! What movie will you catch? What band will you go see? What interactive speaker sessions will you attend? It all happens next month. The festival starts March 7th with both Interactive and Film events. Next, get ready to rock during the … Read more
With the ongoing stories about Target’s data breach, a few of us at DeLaune and Associates have felt all kinds of emotions—including yours truly. I’ll freely admit it, I’m a Target shopaholic. So, of course, I shopped there during the peak of the breach timeframe: Nov. 27 to Dec. 15, 2013. And thank goodness, there … Read more
