Writing Rituals

At DeLaune and Associates, we spend many hours each day writing. Staff members write technical copy, retail collateral, and healthcare articles. So, it was particularly interesting when one of our staff ran across a blog on interesting rituals of successful writers. This prompted an informal in-house discussion on what our particular writing rituals were compared to … Read more

This is your brain on spellcheck. Embarrassing typos in the age of autocorrect.

We’ve all seen them. And despite our best intentions, we’ve all made them. Like it or not, typos are a fact of written communication. They sneak into our writing while we’re not looking—or while we’re looking too hard—and scatter random double words, transposed letters, missing punctuation and a host of other embarrassing mistakes in their … Read more