Infographics are a great way to add a visual “bang” to your marketing message—because they turn complex data and statistics into a more compelling, memorable format. But did you know there’s actual science behind why your brain craves infographics? Studies show that it takes you less than 1/10 of a second to understand a visual … Read more
The U.S. ad business is a $183 billion business, according to The Wall Street Journal. And each year, companies and nonprofit organizations spend a lot of time and effort to try to convince us to buy their products or support their causes. But while social media has given companies new ways to spread their messages, … Read more
by Sara Rider New Strategic Plan Sets Educational Goals Crucial to State’s Success As the year draws to a close, it’s not uncommon to look back at projects you’ve worked on, and also look ahead to see what the impact of those projects may be next year. In the summer of 2015, we had the … Read more
One of our DeLaune staffer’s grandsons is a star! One of the homemade commercials for Doritos that play at the Superbowl might feature our accountant’s grandson, if the ad gets enough votes. While official voting doesn’t begin until January, you can preview the ads and rate them with stars. We’re sure you’ll give “Crush,” five … Read more
Has the use of social media driven the basic rules of capitalization out of everyone’s head? The casual style that is the hallmark of Facebook posts, Tweets, and email conversations means some of us have forgotten when it is appropriate to capitalize words. While I like to complain that the lost art of basic grammar … Read more
Now here’s a job I wouldn’t want: President and CEO of Volkswagen Group of America. That’s Michael Horn’s job. And I’m sure at one time it was pretty great. But now Mr. Horn has to try and explain to Americans who own four different types of Volkswagen diesels why those cars were equipped with “defeat … Read more
IBM research states that in the next five years buying local will beat online shopping! Being local will become increasingly important as shoppers demand instant gratification from their purchases. And new technology will bring all the big data that makes online shopping so effective (“you may also be interested in…) to the local store. … Read more
As writers and marketers, we spend a lot of time at DeLaune and Associates thinking about the best ways to tell our clients’ stories. I was fascinated to read one writer’s story about teaching people who aren’t professional writers how to find their voices and express themselves. As in many experiences where you are leading … Read more
Want to grow your Facebook friends without having to pay to boost your posts? Here is an example that could help nonprofits to get more likes and raise their visibility. Chances are you’ve never heard of Eastern Virginia Medical School. It’s a small medical school in Norfolk, Virginia. It enrolls about 1,000 students and is … Read more
