All communicators know the challenges of communicating with different audiences. Tone and word choice change if an advertiser is addressing moms of children shopping for healthcare services, technology professionals reading white papers, or millennials looking for humor and brand loyalty programs.
http://www.adweek.com/prnewser/the-keys-to-winning-millennials-csr-humor-and-loyalty-rewards/74501
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Sometimes social changes and media backlash cause a company to rethink its branding. How do businesses reinvent themselves while keeping their current customer base and attracting new? A subtle change may be the best bet for a brand that appeals to a loyal teen market, yet has to be drastic enough to make a splash and attract new customers.
Abercrombie and Fitch, once the home of scantily-clad, beautiful models and salespeople, is facing this issue in an environment of falling sales,
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A surprising best seller in the publishing world has been the recent wave of coloring books aimed at adults. The creative process of choosing and filling in colors of intricate patterned pages is calming to both artistic and non-artistic adults. Read this fascinating article from the New York Times and let us know what you think of this trend.
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Since early last year, DeLaune and Associates has worked with the IBM X-Force team to design and deliver its quarterly threat intelligence reports. The latest report includes articles about 2014 security incidents, the Citadel malware, and mobile application vulnerabilities. Learn more here.
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Each year, millions watch the SuperBowl, eagerly anticipating the expensive ads. At $4.5 million for a 30 second spot, did this year’s crop meet expectations? If you’re a 45-year-old mom, the answer is probably “yes” as I propose 2015 to be “The Year of the ‘Mom-Ad’ Superbowl.”
Usually, we see beer and cars advertised heavily, with a healthy dose of beautiful babes, tear-jerking dogs befriending Clydesdales, and with some gut-slapping humor thrown in.
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As social media becomes more popular, it can drive marketing plans for even the most conservative of industries. While many retail and high-tech companies have grown quite comfortable with social media marketing, some of the more staid industries have been dragged kicking and screaming into this new medium. Fortunately for all industries, social media marketing can be customized to fit a variety of parameters and is relatively inexpensive compared to traditional advertising.
Two of the big players in social media are Facebook Ads and Google Adwords.
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At DeLaune and Associates, we spend many hours each day writing. Staff members write technical copy, retail collateral, and healthcare articles. So, it was particularly interesting when one of our staff ran across a blog on interesting rituals of successful writers. This prompted an informal in-house discussion on what our particular writing rituals were compared to those of some famous writers.
Well-known authors such as George Orwell, Mark Twain, Edith Wharton,
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Having a preteen in the house means I’m bombarded by the after effects of various companies’ social media marketing – especially if it involves cute animals. For example, a video posted by buzzfeed and making the rounds of the older elementary and middle school set is a TidyCats Lightweight Kitty Litter social media play. The cat narrates a helpful video on “how to take care of your human”, since we humans are “sadly hairless” and “cats must curl up on our faces at night or humans will freeze to death”.
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by Amy Valentine
The contrast between the two main sporting events of winter 2014, the Superbowl and the Winter Olympics, provides a great opportunity to compare the ads companies choose to run. Businesses know that they have a great chance to reach a huge target audience with both events. While the Superbowl is a one-time event, the Olympics are spread out over two weeks.
During the Superbowl, crowds of people at parties pay particular attention to the ads,
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