Partner marketing can yield impressive results. Put one company that has great products together with another that has close client relationships and you’ve got the elements of a winning team. But as with any team, you need coordination. Think of rowing. Everyone has to be aiming for the same goal. And everyone has to pull … Read more
Here at DeLaune and Associates, we are constantly writing about the steady rise of cyber-security threats. Our ears perk up when a major online retailer warns its users to change their passwords, or the local news says to refrain from using a specific browser. In our recent work with the IBM X-Force research and development … Read more
America is in the midst of two major changes that will dramatically affect the services companies offer and how they promote those services or business. A lot has been said about the graying of America as baby boomers age. But America isn’t just becoming gray—it’s becoming a rainbow. And companies will need to decide how both … Read more
