THE DeLAUNE & ASSOCIATES BLOG

Getting the most from your live events

For direct connection to prospects and customers, nothing tops in-person live events.
By Tim Lord   |   July 26, 2019

In today’s digital world, your company’s website is an online billboard and storefront that’s open 24/7. In an ongoing survey with DeLaune clients and contacts, we found that many enterprises’ most valuable leads spring from live events.

One respondent noted that after taking part in this year’s RSA and CES conferences, her company “came away with some solid leads as well as an invitation to do a briefing for Gartner,” saying “[As] a start-up,

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What happens when your favorite store gets hacked?

Cyber security
By Allison Mabry   |   January 14, 2014

With the ongoing stories about Target’s data breach, a few of us at DeLaune and Associates have felt all kinds of emotions—including yours truly. I’ll freely admit it, I’m a Target shopaholic. So, of course, I shopped there during the peak of the breach timeframe: Nov. 27 to Dec. 15, 2013. And thank goodness, there has been no fraudulent activity on my credit card account. (Well, none yet: whew.)

From a marketing perspective,

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