by Sara Rider
Sometimes email or snail mail is full of things you don’t want to know about. But last week, a large package showed up at our office with some things we very much did want to know about—four awards from the national Service Industry Advertising Awards (SIAA) for our work for EVB, a community bank in Virginia. One gold, one silver, and two bronze awards. That’s a nice surprise when you open the mail!
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by Ernie Wood
One of the tricks of the trade here at DeLaune and Associates is knowing how to convey a message to an audience that is not us. In our technical marketing for IBM, for example, are we writing for the chief security officer of a Fortune 500 corporation? Yes, that’s often the target. Are we writing for ourselves at home trying to keep viruses and malware off our laptops? Not so much.
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by Barbara Goutelon
For several months now, my husband and I have been trying to decide if we’re ready to cut the cord on our cable TV subscription. We keep asking ourselves, do we really need a three-digit cable bill? He swears that he can live without the sports coverage, and I think I can survive without another “House Hunters” marathon.
But then, we caught the “Homeland” addiction. After watching a few episodes on DVD,
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