Twitter. LinkedIn. Instagram. Facebook. The world is full of social media options. But what is best for your business? Should you commit staff time and effort to all of the options (Tumblr anyone?), or should you focus on a few of them?
The reality is that the world of social media is changing. It is a vital part of any organization’s communications strategy,
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There’s a commercial my family stops to watch on the DVR every single time it comes on. It’s the “It’s Jake, from State Farm” commercial, which actually started running way back in 2011! There’s just something hilarious about the wife catching her husband making a 3 a.m. call to his insurance agent and mistakenly saying, “She sounds hideous”—prompting his deadpan response, “Well, she’s a guy.” The misunderstanding feels just so universal.
Anyway,
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Over the last several years, we’ve had lots of discussions with clients about what role social media should play in their marketing. Some companies are avid social media followers and participants—others still aren’t comfortable with social media in their marketing mix. Sometimes this reluctance seems to be based in a “how would my company benefit from that?” type of mentality.
At the end of 2013, the The New York Times took a look at how the twitter side of its social media efforts was going,
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