customer service

What was Old is New Again: Customer Sales and Service Returns Local

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  IBM research states that in the next five years buying local will beat online shopping!  Being local will become increasingly important as shoppers demand instant gratification from their purchases. And new technology will bring all the big data that makes online shopping so effective (“you may also be interested in…) to the local store. … Read more

Customer Service Trumps Clever and Cute

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This is hard for someone in advertising to say:  it doesn’t matter how great the ad is or how thoroughly researched the media buy if the customer’s experience with the company is really bad.  But in our internet/social media driven world, businesses who do remember the importance of customer service sometimes forget that customer service … Read more