By Brian Silverman | October 21, 2015
IBM research states that in the next five years buying local will beat online shopping! Being local will become increasingly important as shoppers demand instant gratification from their purchases. And new technology will bring all the big data that makes online shopping so effective (“you may also be interested in…) to the local store.
I would surmise, however, that the appeal of buying local is not just about the thrill someone gets from buying something you can instantly hold in your hand,
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By Sara Rider | August 5, 2014
This is hard for someone in advertising to say: it doesn’t matter how great the ad is or how thoroughly researched the media buy if the customer’s experience with the company is really bad. But in our internet/social media driven world, businesses who do remember the importance of customer service sometimes forget that customer service in today’s marketplace is delivered through a variety of channels.
A recent column by Micah Solomon on Forbes online served as a good reminder of how excellence is in the details—and how those details extend beyond the physical place where you do business.
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