by Sara Rider When bad things happen, companies can either stand up or they can back down. This week, Texas-based Blue Bell Creameries takes the first step on a long road back to profitability and consumer confidence as it launches an intensive cleaning program and a new employee training program at four production facilities. So … Read more
by Sara Rider For those of us who work in advertising, Photoshop has long been a way of life. The big donor you photographed for the cover of the college magazine doesn’t look quite young enough? No problem. The physician featured in an ad doesn’t like his hairline? Easy to fix. The CEO thinks her … Read more
Once merely reviled as unnecessary clutter, outdoor advertising has evolved in the last decade. While interstate highways can still boast their share of truck stop billboards, increasingly outdoor advertising has become bold and dramatic and inventive in urban markets. While Austin doesn’t boast giant intercity billboards—and may be a little behind the curve on dramatic … Read more
Here are some helpful tips to help you when updating your business’s social media. It’s easy to get pulled into the internet and all its entertainment and news features when trying to log on to update your business’s social media. All of us have had that experience of clicking on something that catches our eye…that takes … Read more
It’s about the marketing—and the timing. So the popular wisdom goes. But this time it was true. Really, really true. No innovative product. No superior service. Simply a rock. It just sat there. And it made money. Gary Dahl, the inventor of the Pet Rock®, died earlier this week. He trademarked the term, so I’ll … Read more
Did you get fooled on April 1st? Once a slightly obscure holiday that focused on practical jokes aimed at people you know, April Fool’s has now become a way for companies to boost their social media presence by poking fun at themselves. The goal? Getting people to repost the company’s “April Fool” and generate more … Read more
Marketers today use gated content to drive lead generation. It’s a common practice to offer a white paper, downloadable asset or special content feature (IBM’s Xforce newsletter that we designed is a great example) to capture contact information from potential clients. But once you create this special gated content—and it needs to be of high … Read more
A surprising best seller in the publishing world has been the recent wave of coloring books aimed at adults. The creative process of choosing and filling in colors of intricate patterned pages is calming to both artistic and non-artistic adults. Read this fascinating article from the New York Times and let us know what you think … Read more
Since early last year, DeLaune and Associates has worked with the IBM X-Force team to design and deliver its quarterly threat intelligence reports. The latest report includes articles about 2014 security incidents, the Citadel malware, and mobile application vulnerabilities. Learn more here.
In this age of texting, mobile IMs and social media chats, email can seem like a thing of the past. But in the business world, the total number of emails being exchanged daily is higher than ever. In fact, 116.2 billion emails are expected to be exchanged worldwide in 2015—and the growth rate shows no … Read more
