THE DeLAUNE & ASSOCIATES BLOG

Highest-returning marketing tactics? What clients are saying in 2019

Business conversation
By Tim Lord   |   June 28, 2019

Today a business has huge choice in how to spend its marketing dollars.

As we end the first half of the year at DeLaune, we wanted to know which marketing tactics are generating the highest return in 2019.

Will you follow the digital trend and focus on social media?

Are traditional tactics such as webinars and email campaigns back in vogue?

Are trade shows more about swag than actual leads?

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Searching for enterprise data? Have a little trust

Enterprise storage systems can be tough places to search.
By Tim Lord   |   June 18, 2019

Remember life before Google? Even when information existed in digital form somewhere, searching for it was mostly a manual process. Rereading David Weinberger’s 2007 Everything is Miscellaneous made me think about how far we’ve come to address search in the modern age, and how far there is to go.

It’s around here. Somewhere.

Searching network data stores with Windows’ native tools is slow, and the results are harder to interpret and to trust than those of modern Internet search engines.

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