Month: October 2015
Your Company Just Got Caught Cheating. Now What Do You Do
Now here’s a job I wouldn’t want: President and CEO of Volkswagen Group of America. That’s Michael Horn’s job. And I’m sure at one time it was pretty great. But now Mr. Horn has to try and explain to Americans who own four different types of Volkswagen diesels why those cars were equipped with “defeat … Read more
What was Old is New Again: Customer Sales and Service Returns Local
IBM research states that in the next five years buying local will beat online shopping! Being local will become increasingly important as shoppers demand instant gratification from their purchases. And new technology will bring all the big data that makes online shopping so effective (“you may also be interested in…) to the local store. … Read more
Writing Lessons
As writers and marketers, we spend a lot of time at DeLaune and Associates thinking about the best ways to tell our clients’ stories. I was fascinated to read one writer’s story about teaching people who aren’t professional writers how to find their voices and express themselves. As in many experiences where you are leading … Read more
Standing out in the world of social media
Want to grow your Facebook friends without having to pay to boost your posts? Here is an example that could help nonprofits to get more likes and raise their visibility. Chances are you’ve never heard of Eastern Virginia Medical School. It’s a small medical school in Norfolk, Virginia. It enrolls about 1,000 students and is … Read more
