July 2015 - DeLaune and Associates

Using Snapchat to Advertise to a Young Demographic

By Amy Valentine | July 23, 2015

At this year’s Cannes Lions Festival, a convention of 6,000 of the world’s top advertising executives, young faces dominated the crowd, representing social media giants such as Facebook, Twitter, Google, Yahoo, and Pinterest. But the one young star making a huge splash was Evan Spiegel, the CEO of Snapchat, promoting his platform for advertising to a young demographic. In marketers’ eyes, Snapchat is especially interesting as it opens the door to an often previously unreachable audience: tweens and teens.

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Making Lemonade

By Sara Rider | July 1, 2015

Sometimes what our companies want to sell is not something people want to buy. That presents a problem. So what do you do if part of your product mix isn’t considered a hot item by the buying public? You can discontinue the product or service—but if you’ve invested in developing the product, that can be hard to swallow. In some situations, the best course may be to reposition the product or service—find another way to make it attractive to your audience.

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