Month: January 2015

Funky will still fail if you’re doing it wrong

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Any marketing idea—no matter how funky, gimmicky, or just plain weird—will fail if it’s poorly executed. Here in Austin, we’ve developed an international reputation for keeping things weird.  This ethos can even include our marketing.  Did you know about the local company that used to ride rollerblades while distributing gig posters for bands? While the … Read more

Five ways to kick-start your business in 2015

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As we enter the new year, you might consider applying the traditional New Year’s resolution process to your business, as setting intelligent goals can have powerful effects. Being our best selves for the world, including the world of commerce, is a notion ripe with opportunity and anticipation. So as millions set their 2015 personal goals … Read more