January 2015 - DeLaune and Associates

Funky will still fail if you’re doing it wrong

By Allison Mabry | January 13, 2015

Any marketing idea—no matter how funky, gimmicky, or just plain weird—will fail if it’s poorly executed.

Here in Austin, we’ve developed an international reputation for keeping things weird. This ethos can even include our marketing. Did you know about the local company that used to ride rollerblades while distributing gig posters for bands?

While the public posting of ads isn’t the kind of marketing campaign we do here at DeLaune,

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Five ways to kick-start your business in 2015

By Debbi Smith Rourke | January 7, 2015

As we enter the new year, you might consider applying the traditional New Year’s resolution process to your business, as setting intelligent goals can have powerful effects.

Being our best selves for the world, including the world of commerce, is a notion ripe with opportunity and anticipation. So as millions set their 2015 personal goals and work to manifest their desires, try using the inspiring “intentioning” approach to take your business to new heights.

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