Funky will still fail if you’re doing it wrong

Guerilla marketing
By Allison Mabry   |   January 13, 2015

Any marketing idea—no matter how funky, gimmicky, or just plain weird—will fail if it’s poorly executed.

Here in Austin, we’ve developed an international reputation for keeping things weird.  This ethos can even include our marketing.  Did you know about the local company that used to ride rollerblades while distributing gig posters for bands?

While the public posting of ads isn’t the kind of marketing campaign we do here at DeLaune,

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