Have you ever noticed how technology can connect you to your cyber life while disconnecting you from your real life? It’s the yin and yang of technology, as I see it.
We love the ease of access of “plugging in”. But, we are left feeling “unplugged” from the world around us.
I recently saw these opposing forces at work when I had the pleasure of attending weekend two of the 2014 Austin City Limits Music Festival in October.
It takes a combination of media to reach busy, working adults. And if you’re trying to encourage them to reach a goal many of them have given up on, you need to find a way to talk to your audience so that you motivate them and give them hope.
At DeLaune and Associates, we’ve just finished a new state-wide campaign to encourage adults to go back and complete their college degrees.
There’s a commercial my family stops to watch on the DVR every single time it comes on. It’s the “It’s Jake, from State Farm” commercial, which actually started running way back in 2011! There’s just something hilarious about the wife catching her husband making a 3 a.m. call to his insurance agent and mistakenly saying, “She sounds hideous”—prompting his deadpan response, “Well, she’s a guy.” The misunderstanding feels just so universal.
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