To Gate or Not to Gate? That is the Question
How easily can website visitors download content?
An ongoing debate in the wonderful world of website content management is whether or not marketers should “gate” downloadable content.
How much information do you require from an interested visitor before allowing them to download a document on your website?
“I’m always a fan of gating content,” says Jeff Rose, DeLaune’s website and SEO specialist.
“If someone is interested enough in your products or services to download a brochure,
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