Debbi Smith Rourke

Debbi brings more than 25 years of writing and creative services experience to her technology writing post. Her background includes stints at Dell, three national ad agencies, as well as fifteen years providing marketing materials for her own clients. Being a fine artist, she enjoys blending copy and art to deliver powerful communications materials.

How to drive traffic to your gated content

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Marketers today use gated content to drive lead generation. It’s a common practice to offer a white paper, downloadable asset or special content feature (IBM’s Xforce newsletter that we designed is a great example) to capture contact information from potential clients. But once you create this special gated content—and it needs to be of high … Read more

Five ways to kick-start your business in 2015

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As we enter the new year, you might consider applying the traditional New Year’s resolution process to your business, as setting intelligent goals can have powerful effects. Being our best selves for the world, including the world of commerce, is a notion ripe with opportunity and anticipation. So as millions set their 2015 personal goals … Read more