Self-Rating Systems: Yelp Yourself?

Whole Foods peach display
By Allison Mabry   |   November 17, 2014

A nascent marketing trend is companies developing their own systems for rating themselves and their products. The question is whether customers will consider this helpful or self-serving.

Consider what Austin-based Whole Foods Market has recently implemented: a produce rating system of its own design called Responsibly Grown. This caught my attention because businesses don’t usually create systems that rate their own merchandise.  The lack of third-party independence makes a “my product is the best because I said so” rating rather unpersuasive. 

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