Communicating with Millennials

All communicators know the challenges of communicating with different audiences. Tone and word choice change if an advertiser is addressing moms of children shopping for healthcare services, technology professionals reading white papers, or millennials looking for humor and brand loyalty programs.

http://www.adweek.com/prnewser/the-keys-to-winning-millennials-csr-humor-and-loyalty-rewards/74501