The Changing World of Social Media

social media
By Sara Rider   |   April 14, 2016

What’s in, what’s out, what to consider when you plot your Social Media strategy

Twitter. LinkedIn. Instagram. Facebook. The world is full of social media options. But what is best for your business? Should you commit staff time and effort to all of the options (Tumblr anyone?), or should you focus on a few of them?

The reality is that the world of social media is changing. It is a vital part of any organization’s communications strategy,

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Standing out in the world of social media

By Sara Rider   |   October 6, 2015

Want to grow your Facebook friends without having to pay to boost your posts?  Here is an example that could help nonprofits to get more likes and raise their visibility.

Chances are you’ve never heard of Eastern Virginia Medical School.  It’s a small medical school in Norfolk, Virginia.  It enrolls about 1,000 students and is not affiliated with any undergraduate university.  So I was a little surprised when I saw that they had just won an award for Best Digital PR Campaign in 2015. 

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Is Social Media More than Cute Cats and Dogs?

The selfie that broke the internet
By Amy Valentine   |   April 11, 2014

Having a preteen in the house means I’m bombarded by the after effects of various companies’ social media marketing – especially if it involves cute animals. For example, a video posted by buzzfeed and making the rounds of the older elementary and middle school set is a TidyCats Lightweight Kitty Litter social media play. The cat narrates a helpful video on “how to take care of your human”, since we humans are “sadly hairless” and “cats must curl up on our faces at night or humans will freeze to death”.

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What you can learn about tweeting and social media

Twitter logo
By Sara Rider   |   January 27, 2014

Over the last several years, we’ve had lots of discussions with clients about what role social media should play in their marketing.  Some companies are avid social media followers and participants—others still aren’t comfortable with social media in their marketing mix.  Sometimes this reluctance seems to be based in a “how would my company benefit from that?” type of mentality.

At the end of 2013, the The New York Times took a look at how the twitter side of its social media efforts was going,

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