America is in the midst of two major changes that will dramatically affect the services companies offer and how they promote those services or business. A lot has been said about the graying of America as baby boomers age. But America isn’t just becoming gray—it’s becoming a rainbow. And companies will need to decide how both their advertising and their products are going to appeal to that rainbow.
The PewResearchCenter has released a new book that explores these changes,Read more >