A Changing America Challenges Business

By Sara Rider   |   June 6, 2014

America is in the midst of two major changes that will dramatically affect the services companies offer and how they promote those services or business.  A lot has been said about the graying of America as baby boomers age.  But America isn’t just becoming gray—it’s becoming a rainbow.  And companies will need to decide how both their advertising and their products are going to appeal to that rainbow.

The PewResearchCenter has released a new book that explores these changes,

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