The race goes better when partners pull together

Teamwork building in marketing and public relations
By Renee DeLaune   |   June 18, 2014

Partner marketing can yield impressive results. Put one company that has great products together with another that has close client relationships and you’ve got the elements of a winning team. But as with any team, you need coordination. Think of rowing. Everyone has to be aiming for the same goal. And everyone has to pull together.

Reaching the finishing line can be even more difficult when the winds of change are blowing.  Think about technology.  Today’s key influencers are no longer just in IT.

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